New iPad

It’s brilliant, in every sense of the word

Pick up the new iPad and suddenly, it’s clear. You’re actually touching your photos, reading a book, playing the piano. Nothing comes between you and what you love. To make that hands-on experience even better, we made the fundamental elements of iPad better — the display, the camera, the wireless connection. All of which makes the new, third-generation iPad capable of so much more than you ever imagined.

The best display ever on a mobile device
Everything you do with iPad, you do through its large, beautiful display. And when the display is better, the entire iPad experience is better. The Retina display on the new iPad features a 2048-by-1536 resolution, 44 percent greater color saturation, and an astounding 3.1 million pixels — in the same 9.7-inch space. That’s four times the number of pixels in iPad 2 and a million more than an HDTV. Those pixels are so close together, your eyes can’t discern individual ones at a normal viewing distance. When you can’t see the pixels, you see the whole picture. Or article. Or game. In ways you never could before.

Breakthrough technology. For a breakthrough display
In order to create a display with four times the pixels, we had to design it in a completely new way. You see, every pixel in a display has multiple signals telling it when to light up. But when you have a lot of pixels and a lot of signals on the same plane, signals get crossed and image quality suffers. To make sure everything on the new iPad looks crystal clear, Apple engineers elevated the pixels onto a different plane — separating them from the signals. It’s technology that’s breakthrough. Just like the new iPad itself.

Pixel-perfect performance

The A5X chip with quad-core graphics drives four times the pixels of iPad 2 yet it delivers the same smoothness and fluidity iPad is known for. Even with all that extra oomph, the new iPad still gets an amazing 10 hours of battery life.

More power on display
The Retina display on the new iPad wouldn’t be possible without the new and powerful A5X chip. It drives power to every one of the 3.1 million pixels in the display. And its quad-core graphics processing makes everything you do on iPad feel incredibly responsive. From the little things like swiping, scrolling, and pinching to the big things like editing photos in the new iPhoto, applying titles and transitions in iMovie, and, of course, playing games.

Instant on. Touch and go
You use your iPad all the time. A few minutes here, an hour or so there. And each time you press the Home button or open the Smart Cover, it’s ready to go. Instantly. That’s the work of flash storage. It’s fast and reliable, so you can get to your apps and do whatever you need to do, pronto.

Battery life spared
The new iPad features a Retina display with four times the pixels of iPad 2 and quad-core graphics. How much of an effect does that have on battery life? Almost none. You still get up to 10 hours of power to read, watch, play, write, and create whatever you want, all you want.

The iSight camera. Your memories have never been clearer

The new iPad features Apple’s 5-megapixel iSight camera. Designed with advanced optics, it lets you shoot gorgeous photos and 1080p HD video.

iSight Camera

Shoot 5-megapixel still images
The 5-megapixel iSight camera features a backside illumination sensor that captures great-looking pictures whether by sunlight or candlelight. Autofocus, tap to focus, and tap to set exposure functions mean every photo you take instantly becomes a frameworthy gem. And with built-in face detection that automatically balances focus and exposure across up to 10 faces, there’s more room for more grins. So everyone look at iPad and say “Cheese.”

HD Video Recording

Record HD video in full 1080p
Sometimes life takes you by surprise. You’re reading a best seller on your iPad waiting for the morning train when you spy a gifted performer on the platform. Or you’re browsing the web on the couch when your dog trots by wearing your daughter’s tutu. The iSight camera on the new iPad lets you capture all these unpredictable, beautiful, and hilarious moments. In 1080p HD, no less. And with automatic video stabilization, your recording is free of bumps and shakes. Which is a big advantage when you’re laughing uncontrollably.

It’s all in the lenses
Megapixels matter. But the quality of a photo is determined by other things, too — like the camera’s optics, image signal processor, and software. The iSight camera uses advanced optics to give you the best picture possible. With an ƒ/2.4 aperture and a five-element lens, it captures light efficiently to produce a sharper overall image. And the hybrid infrared filter — typically reserved for expensive SLR cameras — keeps out harmful IR light for more accurate, uniform colors.

Ultrafast 4G LTE. Full speed ahead

Built with the latest in wireless technology, the new iPad lets you connect to fast data networks around the world — up to 4G LTE.

World ready. And very well connected
You use your iPad a lot, so you want it with you wherever you go. The new iPad offers the most comprehensive support for networks around the world. It’s designed with cellular antennas that access a larger frequency spectrum. That means you can get online almost anywhere you are — whether you’re on AT&T or Verizon. You can even pop in a local SIM card to get a connection when you’re traveling.

Really really fast is your only option
The new iPad supports fast cellular networks the world over — including 4G LTE networks in the U.S. and Canada.2 So you can browse the web, stream content, or download a movie at blazing-fast speeds. It also works on GSM/UMTS worldwide network technologies including HSPA, HSPA, and DC-HSDPA — the fastest 3G networks out there. You’ll see downlink speeds up to 42 Mbps with DC-HSDPA and up to 21.1 Mbps with HSPA.

iPad as a personal hotspot
Where supported, iPad can share its high-speed data connection as a personal hotspot. You can connect up to five devices — such as a MacBook Air, an iPod touch, or another iPad — over Wi-Fi, Bluetooth, or USB.

The world’s most advanced mobile operating system

iOS is the magic behind iPad. It lets you see and do everything using Multi-Touch. It includes all the features and built-in apps you use every day, many times a day. It’s the preferred choice for app developers. And the free iOS 6 update gives you more than 200 new features — including Siri, Maps, and Facebook integration.

Maps take a whole new turn
Beautifully designed from the ground up, Maps changes the way you see the world. Map elements are incredibly detailed — even when you zoom all the way in. You’ll hear spoken turn-by-turn navigation and get real-time traffic updates.

Siri. Your wish is its command
Siri on your iPad lets you use your voice to send messages, schedule meetings, check the latest scores, and more. Ask Siri to do things just by talking the way you talk. It understands what you say, knows what you mean, and even talks back.

iCloud. Your content. On all your devices

iCloud stores your music, photos, apps, mail, contacts, calendars, documents, and more and wirelessly pushes them to all your devices.6 So if you buy a song, take a photo, or edit a calendar event on your iPad, iCloud makes sure it appears on your Mac, iPhone, and iPod touch, too. You don’t have to do a thing.

App Store. Something for everyone. And everything

Apps for iPad aren’t like anything else. That’s because every iPad app — 250,000 and counting — is designed to work with iPad features like the beautiful 9.7-inch screen, Multi-Touch, the accelerometer, the gyroscope, and more.

Over 250,000 apps to choose from
The App Store is home to over 250,000 apps — and counting — made just for iPad. And many of them are free. You buy apps from the App Store using the same Apple ID you use to buy music from iTunes. Find an app you like, tap to buy it, and it starts downloading instantly. iPad lets you know when updates are available, so your apps are always current.

Apps made just for iPad
An app that’s made for iPad is genuinely made for iPad. That means it’s specifically designed to take advantage of the way iPad works. Need proof? Check out Apple’s beautiful iPhoto app on the new iPad. It’s just one of thousands of apps that let you do things with iPad you never thought possible.

iPad Smart Cover and Smart Case. Two ways to top iPad

More than a way to protect iPad from dust and scratches, both Smart Cover and Smart Case wake and sleep iPad on open and close. And both can be folded into handy stands for typing or watching video.

iPad Smart Cover
What a smart pair. iPad and the iPad Smart Cover, that is.8 Smart magnetic technology built into each one really pulls them together. The iPad Smart Cover snaps perfectly into place to protect your iPad screen. Open the Smart Cover and your iPad wakes up. Close it and your iPad goes to sleep. Fold the Smart Cover and it becomes a stand. It’s all just so, well, smart.

iPad Smart Case
The iPad Smart Case covers your iPad — both front and back — yet still retains the thin, light design of iPad. Like the Smart Cover, it folds easily into a stand for reading, typing, and watching video. And it automatically wakes and sleeps iPad on open and close. Made from polyurethane, it’s available in six bright colors. And you can personalize it with free laser engraving on the Apple Online Store.

AirPlay. Play it on your iPad. Watch it on your HDTV.

Whether it’s the new album you bought, photos of your Barcelona escapade, or an HD movie, AirPlay lets you stream what’s on your iPad straight to your speakers and HDTV.

iPod touch

Briliiant new design

The more advanced we made it, the funner it got.

Fun was built into every millimeter of the new thinner, lighter iPod touch. It does more than ever, more powerfully than ever, from playing games to playing music to just playing around. And everything looks tremendous on the 4-inch Retina display.

It’s the thinnest, lightest iPod touch ever.

For the first time, iPod touch is made from the same kind of anodized aluminum used in the MacBook line. And it’s made the same way too: By machining the enclosure from a single piece of aluminum. The first thing you’ll notice about iPod touch is its barely-there weight. Then its supersmooth finish. Then all those Apple details — like the highly polished beveled edges. And iPod touch is made from one of the strongest grades of aluminum there is. Which means that it not only looks and feels incredible, it’s tough enough to tag along on more than a few crazy nights out.

iPod touch doesn’t just come in color. It’s practically made of color.

There’s a reason these iPod touch colors are so incredibly rich and vibrant. It’s because they’re bonded right to the aluminum — not just painted on the surface. So you see saturated color that still lets the luster of the metal shine through. Which gives you a material that shows off the color, and a color that shows off the material.

One hand still rules the screen.

The new Retina display got taller but not wider. That means everything you do on iPod touch can remain a one-handed operation, and your thumb gets more room to roam. The display is also more advanced, with finger-friendly Multi-Touch technology built into the glass instead of beneath it. So less gets between you and your games, music, messages — whatever you love to see and do.

Keep fun close at hand.

The iPod touch loop is a colorful new way to keep your iPod touch at the ready. That’s perfect for when you want to shoot from a hard-to-reach camera angle. Flip iPod touch up to type a quick iMessage. Or just sport it when you’re pocketless. The loop also keeps your iPod touch safe, so you don’t have to worry about a slip, fumble, drop, or overzealous robot dance.

The loop is easy to attach and detach.

Just push the button on the back, slide the loop over it, give the loop a little tug, and you’re good to go. The design is so streamlined, you won’t even notice the button until you need it.

The new shape of sound.

Creating one-earbud-fits-all headphones is a challenge. That’s because everyone’s ears are different. So when Apple engineers were designing the new EarPods, they didn’t start with the speaker, they started with the ear. Unlike traditional circular earbuds, the design of the Apple EarPods is based on the geometry of the ear. Which makes them more comfortable for more people than any other earbud-style headphones.
But they’re not just designed for the perfect fit. They’re designed for the perfect sound, too. You’ll hear deeper, richer bass and better audio all around. And they’re incredibly stable in your ear. Which means they stay in, even when you’re out and about.

Designed with the environment in mind.

Good design takes into account environmental impact. That’s why nearly every Apple product is made from highly recyclable materials like aluminum, and why we refuse to use harmful toxins.
Every iPod touch is free of toxic materials like brominated flame retardants (BFRs) and polyvinyl chloride (PVC). In fact, Apple has one of the strictest BFR-free and PVC-free standards in the industry. We even disassemble products and test all the components in our Cupertino lab to make sure our suppliers meet our environmental standards.

4-inch Retina display

You can never have too much fun.

The new iSight camera lets you take your best shots. Facebook integration gives you plenty to post about. (Or you can just ask Siri to post for you.) And, of course, there are endless games to play and endless music to listen to. All on the thinnest, lightest iPod touch ever.

Brilliant new design. It’s OK to stare.

When you see the new iPod touch for the first time, you won’t believe your eyes. But when you hold it in your hand — that’s when you get how unbelievable it is. It weighs next to nothing, yet it’s no lightweight: It still does all the gaming, surfing, messaging, and everything else you love, more powerfully than ever.

All-new Apple EarPods

Apple designers and engineers tested 124 different prototypes of the EarPods on over 600 people to create the all-new Apple EarPods. The result? A really comfortable fit and incredible sound.

The loop

The iPod touch loop comes color-matched to your iPod touch, or you can buy other colors separately. It’s a fun new way to keep your iPod touch safe at hand.

4-inch Retina display. Big fun.

iPod touch now has a bigger, 4-inch Retina display, so all your fun takes on a bigger size. Your hairpin car-racing turns, your dance party playlist, your favorite celeb gossip site — everything is sharp, vivid, and lifelike. And the new display is a perfect widescreen fit for your HD movies and TV shows because now you can watch them all without letterboxing.

One-handed use

The new iPod touch screen gets taller, but not wider, so you still have complete one-handed control.

New iSight camera. Smile. It’s the best camera ever on an iPod touch.

Some moments are just begging for a photo. Your best friend’s bizarro look-alike spotted on the street. An entire wall of graffiti art. A surreal-looking sunset. The iSight camera on iPod touch packs 5 megapixels — seven times more than the previous generation — and takes such great shots, you can ditch your point-and-shoot camera for good.
Advanced optics, tap to focus, an LED flash, and face detection help you get the shot every time. The iSight camera shoots 1080p HD video, and the front camera gets a boost for better FaceTime calls. And you can edit, crop, and enhance your photos right from iPod touch using the Photos app. For more editing options, try iPhoto or iMovie, available in the App Store.

anorama

Use the panorama feature on iPod touch to grab a sweeping shot of your favorite city skyline, your graduating class in the bleachers, or your dachshund stretched out at naptime. Just tap the button, move the camera over the scene, and iPod touch seamlessly creates the perfect wide shot.

Dual-core A5 chip. Power meets play.

It’s the most powerful iPod touch ever. That’s because the dual-core A5 chip provides up to twice the processing power and up to seven times faster graphics than the previous generation. So games are incredibly responsive and realistic. Your samurai swordplay is sharper than ever, your zombie-dodging ultrasmooth. And because the A5 chip isn’t a power hog, you get the same great battery life: up to 40 hours of music or 8 hours of video on a single charge.1 So you can keep on swinging, slicing, and racing. And listening, watching, and browsing.

Music and video. It’s not only rock and roll. And we like it.

Every iPod is all about music. But iPod touch is about music and then some. It lets you tote around your entire music and video library for an instant fix of entertainment wherever you are.
Music and iTunes

The latest song you have on endless repeat. The indie track your friend recommended. That classic rock album your parents loved — and, it turns out, you love too. Your music library is yours alone, and your iPod touch is where it all plays. And with every kind of music on iTunes just a tap away, you can find the perfect song for whatever mood — or room or car — you’re in.
Video

Movies and TV shows never looked better on iPod touch. Videos play in true widescreen on the 4-inch Retina display. Colors positively pop thanks to 44 percent greater saturation. And if you’re in the mood for that movie your friends can’t stop raving about, head to the iTunes Store, where you can download it right to iPod touch.
iCloud
When you download your favorite music, apps, movies, TV shows, and books from the iTunes Store to iPod touch, iCloud makes all that content accessible on all your other devices — iPhone, iPad, Mac, or PC — so you never have to connect cables or manually sync to transfer your content.2 It’s easy like that.

All-New Apple EarPods. Completely re-imagined from the sound up.

Introducing Apple EarPods. They look unlike anything you’ve seen, and sound unlike anything you’ve heard. They fit comfortably and stay put through all kinds of activity, from your impromptu dancing to your hard-core workout. And the audio quality of Apple EarPods is so incredible, they rival high-end headphones that cost hundreds of dollars more.

Games and apps. Get ready for the big game.

Fast dual-core performance and sharp graphics make iPod touch the hands-down, thumbs-up, most popular portable gaming device in the world. The App Store features 700,000 apps — including over 100,000 games — many of which are free.3 Boredom, you just got served.

Game Center

This is where gamers become friends. And friends become foes. Game Center is your social gaming hub, where you create a profile, invite other gamers on your next mission, and claim top-of-the-leaderboards bragging rights. Start a challenge with a random player around the world or with your buddy down the block. Let the schooling begin.

More from the App Store

Say you want to learn how to speak your name in Russian. Or find out who sings that great song you’re hearing in the store. Or get that photo filter that makes your pics look super vintage-y. Chances are, if you can think of it, you can find it in the App Store. And even if you can’t think of it, you can probably find it in the App Store.

Built-in apps. Fully stocked fun.

It’s not just about what’s out there. It’s also about what’s in here. iPod touch comes loaded with lots of powerful built-in apps. Send unlimited texts with iMessage over Wi-Fi. See your friend’s every expression with a FaceTime video call.4 Check your email with Mail, and browse the web with Safari. And iOS 6 adds new stuff to the mix with Siri, Facebook integration, Maps, Passbook, and more.

Sharing and staying connected. Know what’s up. The minute it goes down.

iPod touch makes it easier and quicker than ever to stay in touch, with Facebook and Twitter integration, FaceTime, iMessage, and more. You’ll have no problem staying in the know.
With deep Facebook and Twitter integration, iPod touch lets you be even more social with your social network. Post photos instantly to Facebook from the Photos app, see your friends’ birthdays in Calendar and Contacts, even Like apps and songs — and see what your friends Like. You can also tweet pics and videos directly from whatever app you’re in.

Siri comes to iPod touch. It’s all the fun you could ask for.

Siri will wake you up, open your apps, give you movie and restaurant picks, answer your most random questions, and remind you to do stuff. In a nice way. All you have to do is ask.
Before you head out the door, Siri can tell you whether you need your jacket, what time the movie starts, and which pizza place has the best Yelp reviews.

AirPlay. From one widescreen to another.

With AirPlay, you can wirelessly stream whatever’s on your iPod touch to your HDTV via Apple TV.6 Say you have some friends over and want a little more real estate to show them something on your iPod touch — a video of you punking a friend or an epic scene from your favorite movie. Tap the AirPlay icon from the app you’re in — such as Photos, Music, Videos, or Safari — and everything on your small screen plays on your big screen. You can also stream music to any AirPlay-enabled speakers or AirPort Express-connected speakers, so your sounds sound even bigger.
And AirPlay Mirroring lets you share exactly what’s happening on your iPod touch screen at any given moment with everyone in the room — on your HDTV via Apple TV. Show a new site you discovered. Stream games live as you’re playing, and give your alien butt-kicking skills the full display they deserve.

Bluetooth. Wireless is more.

With Bluetooth built into iPod touch, pairing with Bluetooth-enabled headphones and speakers is a cinch. And if your car has a Bluetooth-enabled sound system, you can play your tunes to it right from iPod touch. So you never have to miss a beat.

All-new Lightning connector. Smaller. Smarter. Durable. Reversible.

The thinnest, lightest iPod touch ever wouldn’t have been possible without making some big changes. Including completely redesigning the connector you charge it with. The new connector is called Lightning. It’s smaller and smarter, and with an adapter (sold separately), it’ll still work with the stuff you already have.

Apple Thunderbolt Display

Thunderbolt technology.Built right in.
The fastest, most flexible I/O ever lets this display do things others simply can’t.
Thunderbolt I/O technology lets you move data between your devices and your computer with unprecedented speed. With two channels of 10-Gbps throughput in both directions, it’s up to 20 times faster than USB 2.0 and up to 12 times faster than FireWire 800. And it allows you to connect as many as six devices through a single, compact port. Now, for the first time, all that power and flexibility is available through a port built right into your display. Which makes the Apple Thunderbolt Display so much more than just a pretty screen.

The ultimate docking station.
With built-in Thunderbolt and MagSafe connections, the Apple Thunderbolt Display transforms any new Mac notebook into a complete desktop workstation.

One-cable convenience. Thunderbolt versatility.
With its 27-inch LED-backlit screen, the new Thunderbolt Display delivers a brilliant viewing experience. But connect it to any Thunderbolt-enabled Mac, and it becomes a plug-and-play hub for everything you do. You get 27 inches of high-resolution screen space, high-quality audio, a FaceTime HD camera, and support for FireWire 800 and Gigabit Ethernet. All through a single connection.

MagSafe connector.
The Thunderbolt Display includes a MagSafe connector that powers and charges your MacBook Pro or MacBook Air. The connector sits on your desk, ready and waiting. No need to unwind the cord to the power adapter that came with your notebook. Leave it exactly where it is, in your bag.
A bigger display for your biggest ideas.
Connect your Thunderbolt-enabled Mac to the Apple Thunderbolt Display for a panoramic viewing experience unlike any other. This huge 27-inch glossy widescreen display features a cinematic 16:9 aspect ratio and an astonishing 2560-by-1440 resolution. That gives you more room to work with apps on your MacBook Air. More pixels for your MacBook Pro. And a worthy desktop companion to your iMac or Mac mini.

LED backlighting. Bright on.
Full brightness with no waiting. That’s the big advantage of LED backlight technology. Unlike most displays that take time to warm up before they reach maximum brightness, an LED-backlit display is instantly on and uniformly bright. LED backlighting also gives you greater control over screen brightness. So you can tune the Thunderbolt Display to suit the ambient light in even the dimmest room.

Crystal clear from every angle.
The Thunderbolt Display looks great from any seat in the house, thanks to a premium display technology called in-plane switching (IPS). IPS delivers a bright picture with excellent color consistency, even if you’re viewing the display from the side.

Big, beautiful sound.
The Thunderbolt Display gives you more than video. It gives you audio, too. The built-in speaker system includes an integrated subwoofer that delivers immersive, full-range sound for music, movies, and games.

Built-in FaceTime HD camera and microphone.
With the built-in FaceTime HD camera and microphone, you can connect your Mac desktop or notebook — open or closed — and make HD video calls or take a few snapshots using Photo Booth.

Ambient light sensor.
The ambient light sensor intelligently adjusts the brightness of the Thunderbolt Display to your room environment. This gives you the perfect brightness for any situation while using the least amount of energy necessary.