Canon PowerShot ELPH 510 HS

Beautiful and Astonishingly Thin
At a slim 0.86 inches, the PowerShot ELPH 510 HS is the world’s thinnest camera with a 28mm Wide-Angle lens, 12x Optical Zoom, and Optical Image Stabilizer.* Its stylish form is enhanced by its lustrous finish, which gives you a choice of three refined colors: Red, Black and Silver. But real beauty goes beyond skin deep with the PowerShot ELPH 510 HS. Amazingly, Canon did not sacrifice performance for style.

 

12x Optical Zoom with 28mm Wide-Angle Lens
The PowerShot ELPH 510 HS features a powerful Genuine Canon 12x Zoom Lens that delivers outstanding optical performance and versatility. Fitting such a high-performance lens with such wide zoom range into a camera so thin would normally be considered an impossible feat. Canon’s expert optical engineering met the challenge by developing a light-folding retractable-prism lens barrel, which achieves outstanding compactness with high zoom power and superb performance. The zoom starts at 28mm wide-angle and extends to 336mm telephoto (35mm equivalent), covering an exceptionally wide range. The telephoto reach gives you the freedom to capture subjects from a considerable distance, while the 28mm wide-angle makes it easy to shoot sweeping landscapes, large groups of people and tall buildings.

Optical Image Stabilizer
Handheld shooting can often lead to camera shake, making photos and videos blurry. Canon’s Optical Image Stabilizer is a sophisticated system that uses lens-shift technology to correct for unwanted camera movement. It makes handheld photography more practical, providing excellent image quality in many difficult shooting situations: outdoors at dusk, inside without a flash, and even at the telephoto end of the zoom range without a tripod. For photos, it enables shooting at slower shutter speeds, accommodating more low-light shooting situations than ever before without having to boost ISO sensitivity. With camera shake and vibration reduced, you get a sharper, steadier image. And because it is an optical system, there is none of the image degradation typical with electronic image stabilizers.

Canon HS SYSTEM
The Canon HS SYSTEM lets you take bright, clear photos in an even wider range of shooting situations. Beautiful low-light shots are possible with minimal noise and maximum detail in highlight and shadow areas. The system is the result of two technologies brought together in PowerShot cameras: a high-sensitivity imaging sensor, which is able to capture more light; and the DIGIC Image Processor, which actively reduces noise with high-speed image processing. The 12.1 Megapixel CMOS sensor in the PowerShot ELPH 510 HS incorporates advanced light reception technology that enhances sensitivity. The DIGIC 4 Image Processor provides a major boost in noise reduction, expanding the usable ISO range to an amazing high of 3200. The Canon HS SYSTEM takes the frustration out of low-light shooting, delivering clear, blur-free images.

Canon DIGIC 4 Image Processor
Canon DIGIC Image Processors have set the standard for functionality and performance since their groundbreaking introduction in 1999. With each successive generation, DIGIC processors have brought elevated performance and powerful new features to PowerShot digital cameras. The DIGIC 4 processor has ushered in a new level of picture quality and accelerated processing, making possible features such as high-speed continuous shooting, Full HD video and Face Detection Self-timer. New, more powerful noise reduction algorithms also provide improved low-light capture.

Canon Full HD Video Advantage
In addition to the Canon HS SYSTEM, the combination of the advanced CMOS sensor and DIGIC 4 Image Processor in the PowerShot ELPH 510 HS makes it possible to shoot crisp, clear high definition video. Imagine the fun and excitement of being able to shoot spectacular 1080p Full HD video with stereo sound that you can later watch on your HDTV or download to your computer to share with family and friends. In addition to being able to shoot Full HD 1080p video at 24* frames per second, the PowerShot ELPH 510 HS can also shoot 720p HD video at 30** frames per second.

Dedicated Movie Button, Wind filter feature and Optical Zoom for easy video capture  It’s never been easier to shoot videos with a PowerShot digital camera. The PowerShot ELPH 510 HS has a dedicated movie button that lets you start and stop recording instantly. There is no need to go through layers of menus or operate switches or dials to switch to and from video recording mode. The camera is always ready to shoot stills or video whenever you want. The PowerShot ELPH 510 HS also incorporates an electronic wind filter, which suppresses wind noise that can muffle or distort the sound. And unlike less sophisticated point-and-shoot cameras, the PowerShot ELPH 510 HS lets you use the full range of optical zoom when you’re shooting a video.

HDTV playback via HDMI output and CEC
It’s easy to enjoy and share the videos you shoot with the PowerShot ELPH 510 HS. Simply connect its HDMI terminal to your HDTV using an HDMI cable. And because the PowerShot ELPH 510 HS supports HDMI-CEC technology, you’ll be able to control the playback of your images and videos on any CEC-enabled HDTV using the TV’s remote control. (CEC – Consumer Electronic Control – is part of the HDMI specification, enabling components in a system to communicate with one another.)

iFrame
With the PowerShot ELPH 510 HS, you can also shoot video in the Apple iFrame format, which is a computer-friendly standard that speeds up importing and editing of videos. It keeps file sizes small, making it more convenient to upload or e-mail high-quality videos. The iFrame format enjoys native support in compatible Mac and Windows video applications, making it unnecessary to perform time-consuming and often quality-degrading conversions.

PureColor LCD System
The PowerShot ELPH 510 HS digital camera’s large and bright 3.2-inch PureColor LCD wide screen makes it easy to view and frame your shots in high resolution (461,000 dots). PureColor technology delivers excellent contrast with rich, true-to-life color. Moreover, you can view the LCD screen over a surprisingly wide angle – above, below or to either side – without color shifts and with minimal reflections. A scratch-proof hard coating and a dust-repellent fluorine coating ensure a durable screen that dependably displays clear, vibrant images. The wide aspect ratio (16:9) provides ample room for information icons and touch buttons, preventing them from getting in the way of the image, and you can enjoy a brilliant full-screen image when shooting or playing back your Full HD videos.

Touch Panel LCD with Touch Shutter
The PowerShot ELPH 510 HS features touch panel technology that makes using the camera more intuitive and fun. Simply touch the screen to choose and track an AF point, change camera settings, record and play videos and much, much more! It also has an innovative Touch Shutter function that allows you to release the shutter right from the screen. Just touch the desired subject with your finger. An AF box will appear and track the subject as it moves. Then just lift your finger to release the shutter. It’s that simple.

Canon PowerShot SX230 HS

Memorable Moments in Spectacular Full HD.
Experiencing the brilliance of Full 1080p HD video in a Canon PowerShot ELPH digital camera has never been easier. You’ll be able to record everyday moments in amazing life-like realism at a push of a button and you won’t have to worry about shaky footage because Dynamic IS will help keep your videos steady!

Experience the Power.
The Canon HS SYSTEM takes the frustration out of low light shooting. The system delivers clear, blur-free shots with all the ambiance intact, and frees you from the sometimes unwanted effects of using the flash. Beautiful low light shots are possible at both low and high ISO speeds, and the dynamic range is expanded to retain maximum detail in highlight and shadow areas.The system is the result of two technologies brought together in a compact PowerShot. The first is the 12.1 Megapixel CMOS Sensor, which positions the light-receiving surface for optimal light reception. More light means clearer, blur-free images with plenty of detail and nuance, even in dark areas. Working together with the CMOS sensor to deliver the HS SYSTEM is Canon’s advanced DIGIC 4 Image Processor, which actively reduces noise and delivers high speed image processing.

The Ideal Travel Companion.
The new PowerShot SX230 HS digital camera is the first PowerShot digital camera to come equipped with Global Positioning System (GPS)* technology. Now you can travel the world and let the camera automatically record the locations and local times of your stills and videos for you to vividly remember time and time again! You can also maximize the usefulness of this GPS technology by using the special bundled Map Utility software that makes sharing the memories of your worldly adventures very fun. Besides displaying all your photos’ locations on a world map, the SX230 HS digital camera’s GPS system can also track your route from photo to photo–a great way to visualize how much you’ve traveled during a particular trip! You can also create and share custom maps–like a personal mini-travel guide!–with friends and family members to give them ideas on what to see and do when they visit a particular destination.

Advanced Smart AUTO for Stills and Videos that Shine.
The PowerShot SX230 HS digital camera takes the quality of your still images and videos to a whole new level – automatically. The camera’s advanced Smart AUTO system detects a wealth of information about the scene you’re shooting, then automatically selects the optimal settings for you. Now with an expanded range of 32 shooting scenarios, the camera handles a wide variety of situations, freeing you up to concentrate on composing your shot and capturing the moment you’re looking for. From portraits to landscapes to action scenes, the PowerShot SX230 HS digital camera has you covered

Easily Turn Your Memories into Videos.
Putting together a video containing highlights from family vacations, important occasions and other special events is now easier than you might imagine. Using the Movie Digest Mode, you can have the camera automatically record a short video clip (up to approximately 4 seconds) every time you shoot a still image. The camera will then combine an entire day’s worth of clips into a single video. No editing required – Movie Digest Mode does all the work, so you can sit back and enjoy your video!

See the Image on a Big Screen.
The PowerShot SX230 HS digital camera’s high resolution (461,000 dots) 3.0-inch wide PureColor System LCD gives you the big picture, whether you’re shooting, reviewing or showing off your images. This high-resolution screen offers a crisp, clear picture to make shooting, playback and using the camera’s menu functions especially convenient. Clear and bright, it features Night Display for easy viewing in low light.

Add some Fun to Your Photos!
Add some vintage nostalgia with Toy Camera Effect. Toy Camera Effect recreates this look by darkening the edges to make them appear as if they were photographed through a pinhole lens and adding contrast.Monochrome lets you sway away from the usual black & white combination. Now you can choose from three single-toned effects: Black & White, Sepia or Blue to really give your photos the effect you’re looking for.

Canon PowerShot SX40 HS

35x Wide-Angle Optical Zoom and 24mm Lens
PowerShot SX40 HS is equipped with a Genuine Canon 35x Zoom lens that provides the telephoto power to bring your distant subjects incredibly close. It also features a useful zoom range that begins at 24mm wide-angle and extends to 840mm telephoto (35mm equivalent). The 24mm ultra Wide-Angle allows you to create shots with dramatic perspective and makes it easy to shoot sweeping landscapes, large groups of people and tall buildings. This superb lens delivers outstanding optical performance throughout its zoom range. It’s advanced design employs UD glass, double-sided aspherical glass-molded and ultra-high-refraction-index glass lens elements to effectively suppress chromatic aberration while maintaining a remarkably compact size. The camera uses a VCM (Voice Coil Motor) for high-speed, quiet, energy-efficient lens movement with precise control.

Optical Image Stabilizer
Handheld shooting can often lead to camera shake, making photos and videos blurry. Canon’s Optical Image Stabilizer is a sophisticated system that uses lens-shift technology to correct for unwanted camera movement. It makes handheld photography more practical, providing excellent image quality in many difficult shooting situations: outdoors at dusk, inside without a flash, and even at the telephoto end of the zoom range without a tripod. For photos, it enables shooting at slower shutter speeds, accommodating more low-light shooting situations than ever before without having to boost ISO sensitivity. With camera shake and vibration reduced, you get a sharper, steadier image. And because it is an optical system, there is none of the image degradation typical with electronic image stabilizers.

Smart AUTO
Photographers of all levels appreciate a camera that takes the hassle out of capturing beautiful images. The PowerShot SX40 HS gives you Smart AUTO – sophisticated Canon technology that makes getting that great shot as simple as pressing the shutter button. Smart AUTO automatically detects scenes by assessing various factors in both the background and the subject. Detected scenes are analyzed using 32 predefined shooting situations. The camera then makes optimal settings to ensure the best possible image capture, whether you’re shooting stills or video. Smart AUTO also includes Advanced Subject Detection, which allows the camera to detect and track non-human moving subjects like animals and vehicles. With Smart AUTO, all you have to do is compose then take your shot. You get the results you want.

Face Detection Technology & Smart Shutter
Face Detection technology makes it easy for you to take great photos of people. The camera will automatically detect the face(s) in a frame to give it optimal focus, exposure, flash (if needed) and white balance. Smart Shutter adds fun and convenience to Face Detection because you can set the camera to release the shutter when someone winks, smiles or even enters the frame.

Special Scene Modes
Special Scene Modes have fun and creative filters you can add to your photos without having to use a computer. You can make a quirky portrait using a Fisheye Lens Effect or add a beautiful single-tone effect with Monochrome. Toy Camera Effect simulates a vintage look as if capturing the photo using a “toy” or pinhole camera

Best Image Selection
Best Image Selection* is an easy way to get great results almost every time you take a picture. When you press the shutter release, the camera will rapidly shoot a series of five images, then assess the images for any unwanted facial movements and camera shake. Out of the five images, the camera will select and save the best one.

2.7-inch Vari-Angle LCD
PowerShot SX40 HS features a convenient and highly useful 2.7-inch Vari-Angle LCD screen that swivels out almost a full 180 degrees. It also rotates through approximately 270 degrees, letting you tilt it up or down to shoot at low or high angles. You can compose freely even when shooting from difficult vantage points and use the full range of angle adjustment even when the camera is mounted on a tripod. You can even rotate the LCD facing forward to capture perfectly framed self-portraits and to join group shots. The PureColor System LCD screen has 230,000 dots, giving you a crisp, clear picture to make shooting, playback and using the camera’s menu functions especially convenient.

Canon DIGIC 5 Image Processor
The latest-generation Canon DIGIC 5 Image Processor brings phenomenal increases in processing speed and power. Improved chip architecture and algorithms deliver greatly expanded functionality with further refinement in image quality. Improved noise reduction produces clearer images when shooting in low light at high ISO speeds. Enhanced i-Contrast performance adjusts differences between light and dark areas to achieve even more natural-looking results. The faster processing speed also results in faster continuous shooting capability while maintaining full image quality. The DIGIC 5 Image Processor also makes possible a new, highly advanced automatic white balance system. Whereas conventional white balance makes an overall adjustment based on a single type of light source, the new Canon Multi-Area White Balance analyzes several areas of the image to determine whether different adjustments are needed, for example, for the main subject and the background.

Canon HS SYSTEM
The Canon HS SYSTEM lets you take bright, clear photos in an even wider range of shooting situations. Beautiful low-light shots are possible with minimal noise and maximum detail in highlight and shadow areas. The system is the result of two technologies brought together in PowerShot cameras: a high-sensitivity imaging sensor, which is able to capture more light; and the DIGIC Image Processor, which actively reduces noise with high-speed image processing. The 12.1 Megapixel Canon CMOS sensor in the PowerShot SX40 HS incorporates advanced light reception technology that enhances sensitivity. The new DIGIC 5 Image Processor provides a major boost in noise reduction, expanding the usable ISO range to an amazing high of ISO 3200. The Canon HS SYSTEM thus lets you use higher shutter speeds to capture clearer images with reduced noise and blur.

Dedicated Movie Button, Wind Filter and Optical Zoom While Shooting
It’s never been easier to shoot videos with a PowerShot digital camera. The PowerShot SX40 HS has a dedicated movie button that lets you start and stop recording instantly. There is no need to go through layers of menus or operate switches or dials to switch to and from video recording mode. The camera is always ready to shoot stills or video whenever you want. The PowerShot SX40 HS also incorporates an electronic wind filter, which suppresses wind noise that can muffle or distort the sound. And unlike less sophisticated point-and-shoot cameras, the PowerShot SX40 HS lets you use the full range of optical zoom when you’re shooting a video.

HDTV Playback via HDMI with CEC Support
It’s easy to enjoy and share the videos you shoot with the PowerShot SX40 HS. Simply connect its HDMI terminal to your HDTV using an HDMI cable. And because the PowerShot SX40 HS supports HDMI-CEC technology, you’ll be able to control the playback of your images and videos on any CEC-enabled HDTV using the TV’s remote control. (CEC – Consumer Electronic Control – is part of the HDMI specification, enabling components in a system to communicate with one another.)

iFrame Movie Support
With the PowerShot SX40 HS, you can also shoot video in the Apple™ iFrame format, which is a computer-friendly standard that speeds up importing and editing of videos. It keeps file sizes small, making it more convenient to upload or e-mail high-quality videos. The iFrame format enjoys native support in compatible Mac and Windows video applications, making it unnecessary to perform time-consuming and often quality-degrading conversions.

Zoom Framing Assist
With its 35x Optical Zoom lens, the PowerShot SX40 HS has the telephoto reach to capture subjects a long distance away. At maximum telephoto, however, it can be very difficult to track a moving subject while trying to steady the camera. Zoom Framing Assist is an inventive feature that makes it much easier to use the camera?s powerful zoom lens. When you press and hold the Zoom Framing Assist function button, the camera will automatically zoom out to include a wider angle of view, enabling you to more easily locate your moving target on the LCD screen or through the electronic viewfinder. Once you find it, releasing the button will cause the lens to return to its original telephoto position, intelligently keeping the subject in focus so that you?re ready to shoot and capture the perfect close-up moment.